Marketing knowledge to support road safety methods and tools to improve road user behaviour

The 15th ASECAP Road Safety Day and the 10th ASECAP Marketing and Communications Event took place on 21-22 March 2023 in Salzburg and was hosted by ASFINAG. The event brought together around 150 participants.

Participant list

Conference Highlights


OPENING REMARKS:

Video message by Leonore Gewessler, Austrian Federal Minister for Climate Action, Environment, Energy, Mobility, Innovation and Technology

Video message by Elena Kountoura, MEP, TRAN Committee, European Parliament


ROUND TABLE: Influencing road user behaviour now and in the future, what need to be done?

Moderator: Malika Seddi, ASECAP General Secretary & CEO

Video message by Claire Depré, Head of Road Safety Unit, DG MOVE, European Commission


TECHNICAL SESSION: How can professional marketing be a value for Road Safety? Presentations by marketing and communication experts: how to understand human behaviour, user categories, methods of influence, experience, and recommendations to promote road user messages and behaviour.

Moderator: Bernhard Lautner, ASFINAG

Road Safety through our customers’ eyes - How marketing research can improve Road Safety, Edith Rührer, ASFINAG

Ascendi’s marketing initiatives towards Road Safety, Filipe Melão, Ascendi

Safety Projects, Fernando De Maria, Autostrade per l’Italia

Alternative Approach to Communicating Road Safety, Tomo Juvan, DARS


TECHNICAL SESSION: Road Safety Campaigns for motorways. Presentation of successful launched campaigns of ASECAP members, key points and messages, feedback and evaluation results, channels and scope.

Moderator: Filipa Morais, Norscut - Concessionária de Auto-Estradas, S.A.

S(H)e Works / I Care, Olivier Quoy, Atlandes

Campaign on Road Works awareness, Diogo Torcato and Arnaldo Reis, BRISA

Workers,fathers, mothers – family members, Petra Mödlhammer, ASFINAG Road Safety Campaign

AWSA communication strategy on Road Safety - CSR project "Highway Driving Course", Anna Ciamciak, Autostrada Wielkopolska S.A.


ROUND TABLE: Using marketing and customers’ knowledge to support Road Safety globally

Moderator: Emnauela Stocchi, AISCAT

Video, Bosco Martí Ascencio - ALEATICA global Director of Institutional Affairs and Communications and President of the Road Safety Foundation

Video, Susanna Zammataro, Director General, IRF International Road Federation)


Closing Remarks, Josef Fiala, CFO ASFINAG and ASECAP President 2023

                      


                 14th ASECAP Road Safety Conference
                in cooperation with AISCAT

                New models of mobility in Europe
                 The technological breakthrough and the Vision Zero

                 3-5 April 2022
                    Madonna di Campiglio (Trento, italy)

Final Programme

Technical Sessions - General Slides

PRESENTATIONS MADE AT THE TWO TECHNICAL SESSIONS:

PART 1: THE SAFE ROAD TOWARDS VISION ZERO: PERSPECTIVES AND CHALLENGES

Moderator: Emanuela Stocchi, ASECAP COPER II Chair and Director of International Affairs at AISCAT, Italy

KEYNOTE SPEAKER: Bernhard Lautner, ASECAP COPER II Vice Chair and ASFINAG Technical Director, Austria

ASFINAG Road Safety Programme 2030 - Safety Performance Indicators, Bernhard Lautner

Safety Corridor (presentation with a video), Christophe Boutin, ASFA CEO and Past ASECAP President, France

ASECAP in-depth study on the Road Safety Assessment Methodology for Motorways, Federico Di Gennaro, Head of Strategic Projects, AISCAT Servizi, Italy

Cooperative ITS - How Digital Signs and Warnings Increase Road Safety, Jacqueline Erhart, ASECAP COPER III Chair and Teamlead “Cooperative, Connected and Automated Driving”, ASFINAG, Austria

Mobile App at the service of Vision Zero Commitment, Anna Filipa Morais, Norscut - Concessionária de Auto-Estradas S.A. / APCAP, Portugal

A4/Waze, Carlos Ursua, CEO of A4 Madrid-Ocaña Highway, ROADIS/SEOPAN, Spain

Presentation by Zuzana Krajcirikova, International Affairs Coordinator, NDS, Slovak Republic

Abertis global strategy for a road safety culture - the Italian experience, Nelly Girlanda, A4 Holding – Abertis Group, Italy


PART 2: THE SAFE ROAD TOWARDS VISION ZERO: PERSPECTIVES AND CHALLENGES
WITH A FOCUS ON COLLABORATION BETWEEN CONCESSIONAIRE AND TRAFFIC POLICE: THE CROSS-BORDER EMERGENCIES’ MANAGEMENT

Moderator: Alessandro Musmeci, Responsible of Technical Affairs at AISCAT, Italy

KEYNOTE SPEAKER: Ms Federica Deledda, Member of the ROADPOL Executive Committee, Deputy Commissioner of the Italian State Police & Chief of the Traffic Police of the Province of Cremona

Presentation on ROADPOL, Federica Deledda

Traffic Management Plan - from Fax to APP, Ulrich Zorin, Management Director, DARS, Slovenia

Presentation soon available, Davide Sartelli, Technical Director AUTOVIE VENETE/AISCAT, Italy

Cross-border cooperation to better manage roadways, Ilaria De Biasi, Chief of the Department for European Projects, AUTOSTRADA DEL BRENNERO/AISCAT, Italy

Cross-border cooperations for emergency and traffic management, René Moser, ASFINAG, Austria

Cross-border emergencies management, Yanez Dalle, SITRASB Director, Italy

Ascendi's Speed Yearbook: a (new) step forward to increase road safety, João Neves, Head of the Road Traffic Unit, ASCENDI/APCAP, Portugal

Campaign on education and awareness of truckers, Hrvoje Ordulj, Chief engineer – HAC/HUKA, Croatia

Road Safety Conference 2021

                                    ASECAP WEBINAR ON ROAD SAFETY  

        Building a wide road safety culture to reach Vision Zero goal

                   Hosted by MEP Giuseppe Ferrandino, Member of the European Parliament (TRAN)

                                                                Tuesday 22 June 2021
                                                                  9:30 - 11:30 (CET)


Programme

Participant list

General slides

Speakers Biographies

Briefing report


Presentations:

Introduction of the subject - facts/studies/practices from ASECAP members:

Presentation by João Neves, ASCENDI
Presentation by Christine Allard, SANEF/ABERTIS GROUP
Presentation by Bernadette Moreau, VINCI-AUTOROUTES FOUNDATION (Press release on the study and awareness-raising campaign: EN; FR)
Presentation by Bernhard Lautner, ASFINAG

High Level interactive discussion between Policymakers and stakeholders:

Presentation by Bill Halkias, President at International Road Federation, IRF
Presentation by Ellen Townsend, Policy Director, European Transport Safety Council, ETSC
Presentation by Vassiliki Danelli-Mylona, President at Road Safety Institute, Panos Mylonas
Presentation by Malika Seddi, ASECAP Secretary General

Road Safety Conference 2020

Road Safety Conference 2019

Why should we be all involved to save lives?

ASECAP Road Safety Conference 2019

 Monday, 18th of March 2019
18:00-21:00

Venue: Members' lounge salon, European Parliament, Brussels
Hosted by Mr. Miltiadis Kyrkos, Member of the European Parliament (TRAN Committee)

Final Programme

Programme (global view)


Presentations made during our event:

Speech by Miltiadis KYRKOS, Member of the European Parliament (TRAN Committee)

Presentation by Bill HALKIAS, ASECAP President

Presentation by Bernhard LAUTNER, ASFINAG (Austria)

Presentation by Cendrine NAZOS, Fondation VINCI Autoroute (France)

Presentation by Claude VAN ROOTEN, PIARC President

Presentation by Anouar BENAZZOUZ, IRF Vice President


Concluding remarks:

Wrap up and conclusion by Emanuela STOCCHI, ASECAP COPER II Vice Chair



Photos made during our Road Safety Conference:
Click here to view them (use the following 4-digit PIN to download the photos: 6474)


      
2019 Road Safety Leaflet                    Press Release






ASECAP and IRF strengthen their collaboration and sign an MoU during the ASECAP Road Safety Conference


The ASECAP Conference set the scene for the signature of a Memorandum of Understanding between
ASECAP and the International Road Federation (Geneva, Switzerland) aiming at further strengthening
the collaboration between the two organisations.

Signed by Anouar BENAZZOUZ, Vice President of IRF, Susanna ZAMMARATO, Director General of IRF,
Bill HALKIAS, President of ASECAP, and Kallistratos DIONELIS, Secretary General of ASECAP, the MoU
sets the framework for a reinforced cooperation that will facilitate synergies between the two
organisations and their respective members.

Road Safety Conference 2018

ASECAP held its 11th Annual Road Safety Conference on Tuesday 20 March 2018 in Bibliothèque Solvay in Brussels. View the programme

The event, hosted by MEP Georges BACH (TRAN Committee), looked into how to build on the Valletta Declaration on Road Safety Actions and how to protect the unknown Road Users on Trans-European Motorways.

During the conference, an Memorandum of Understanding (MoU) on the future cooperation in the ITS domain has been signed between ASECAP and the C-Roads Platform, a joint initiative of European Member States and road operators. The MoU was signed by Mr Julián NÚÑEZ, ASECAP President, Mr Kallistratos DIONELIS, ASECAP General Secretary, Mr Eric OLLINGER, C-Roads Platform Chairperson, and Mr Martin BÖHM, C-Roads Platform General Secretary.


Download the ASECAP Press Release


Interview of Mrs Violeta BULC, EU Commissioner for Transport, by Mr Kallistratos Dionelis, ASECAP General Secretary
(Link to the interview is included in our press release)


Media coverage:

Asecap: road safety is shared responsability - ITS International magazine (May-June 2018 issue)


Presentations:

1) Under the session ASECAP Safety Actions / Developments: 3 cases:

Autostrade per l'Italia - 30 years of Safety Actions (Gianmarco ANGELETTI, Autostrade per l'Italia / AISCAT)
(view this presentation in "diaporama" format)

National Safety Day for Motorway and Road Staff (Christophe BOUTIN, Director General, ASFA)

Road Safety Global Programme - a programme for the long haul (Sergi LOUGHNEY, Director of the Abertis Fundation, ABERTIS / SEOPAN)


2) Under the session Political Reflections and the way ahead:

EU policy for road infrastructure safety management (Fotini IOANNIDOU, Head of the Road Safety Unit, DG MOVE, European Commission)

The Austrian point of view on road safety activities in Austria (Karin SCHRANZ, Road Safety Unit, Federal Ministry of Transport, Innovation and Technology of Austria)

Implementing the Valletta Declaration on Road Safety Actions (Ellen TOWNSEND, Policy Director, European Transport Safety Council (ETSC))



Photos of the event:

To download the photos, click on the following link: https://louisdavidphotography.pixieset.com/asecap-roadsafetyconference2018/

Important instructions regarding the photos:

1) In view of downloading the photos of your choice, please use the following 4-digit download pin: 9426

2) for any type of use of the photos, please mention the following photos' credit: ©Louis David


Left to right: Georges BACH (MEP, EP TRAN Committee), Martin BÖHM (C-Roads Platform General Secretary),
Julián NÚÑEZ (ASECAP President) and Claire DEPRÉ (Head of ITS Unit, DG MOVE, European Commission)



Left to right: Martin BÖHM and Julián NÚÑEZ

Road Safety Conference 2017

The 10th ASECAP Road Safety Conference was held on Tuesday 21 March 2017 from 09.00 to 13.00 in the premises of the European Economic and Social Committee in Brussels on the theme:

                                                         Road Safety - A shared responsibility
                                                              A story of success or failure?


Final programme

Conference's shape and timeline

Conference Proceedings

Event's photos (use the following 4-digit PIN to download photos: 3263 ; Photos' credit: Louis David)


EU Commissioner for Transport, Violeta Bulc, was the keynote speaker at our conference. She congratulated ASECAP and its members for their achievements and good results in the field of road safety. She has encouraged them to improve their actions therein!

 

Presentations and keynote speeches:

Keynote speech by Mrs Violeta Bulc, EU Commissioner for Transport

Part One: Interactive debate with European policy makers and relevant stakeholders

Introductory speech: European barometer of responsible driving (Bernadette Moreau, VINCI Autoroutes Foundation / ASFA)

Road safety and road infrastructure safety management (Fotini Ioannidou, DG MOVE, European Commission)

Road safety: top priority of toll motorway companies (Malika Seddi, ASECAP COPER II Chair / ASFA)

Road safety: driven by innovation - Active safety technology & innovation (Erik Jonnaert, ACEA)



Part Two: Discussion amongst road safety experts and exchange of best practices / innovative projects on the theme "Life saving chain: avoiding road safety fatalities and reducing serious injuries"

ISO 39.001 Road Traffic Safety in Autopistas (Alberto Jiménez, Autopistas (ABERTIS group) / SEOPAN)

Attica Tollway: how to retain a safe road environement in a busy urban motorway
(Fanis Papadimitriou, Attikes Diadromes SA / HELLASTRON)

Infrastructure and technologies, PDCA accident investigations and users' awareness: the main keys for "life saving chain"
(Gianmarco Angeletti, Autostrade per l'Italia SpA / AISCAT)

Proposals for the unification of the road safety related regulation (Ulrich Zorin & Jan Sajovic, DARS)

Teamwork in Incident Management - a key for Safer Roads (Christian Ebner, ASFINAG)

One sets for the break (Christine Allard, SANEF / ASFA)

Fog system: safe driving in low visibility (Francesco Bettoni, BREBEMI / AISCAT)

ASECAP Publications produced on the occasion of the Road Safety Conference:




ASECAP Road Safety Leaflet 2017 - click on cover above to download it.




Ghost drivers: a direct experience of toll road operators - click on cover above to download it.




Life-saving chain in ASECAP: key procedures to save lives - click on cover above to download it.
 

Videos by ASECAP Members:

Road Safety Conference 2016

THEME: ROAD SAFETY ON A LARGER EUROPEAN MOTORWAY NETWORK

8 MARCH 2016 (WARSAW, POLAND)

VIEW THE FINAL PROGRAMME

ASECAP Road Safety Leaflet 2016 - click on cover above to download it.


Presentations:

PANEL 1: Road Safety & ITS: innovative actions and projects developed by toll road operators - presentations (ZIP file)

PANEL 2: Effective Response Plans to traffic accidents - presentations (ZIP file)

PANEL 2: Video as complement to presentation by Adam Sobieraj (ZIP file - 383MB)

AFTERNOON POLITICAL SESSION: presentation by Szabolcs Schmidt, European Commission (ZIP file)

Road Safety Conference 2015

Road safety and mobility for the future

3 March 2015 (Vienna, Austria)

Conference programme

ASECAP Press Release & Presidency Statement

Presentations:

Morning session Presentations (Zip file)

Afternoon session Presentations (Zip file)

Press coverage of the conference:

Via europea alla road safety (article by AISCAT published in LeStrade, Issue 3 / 2015)

ASECAP leaflets and ASFINAG brochure produced on the occasion of the Road Safety Conference:

ROAD SAFETY: Ensuring the highest standards of safety - ASECAP leaflet (click on cover to download it)

OFFERING TOP LEVEL SERVICES TO CUSTOMERS - ASECAP leaflet (click on cover to download it) 

PROVIDING A SAFE ROAD NETWORK - ASECAP leaflet (click on cover to download it)



ROAD SAFETY AND MOBILITY FOR THE FUTURE  - ASFINAG brochure (click on cover to download it)

Road Safety Conference 2014

Making our Roads Safer, A Permanent Goal: The Role of Road Infrastructure Operators

25 March 2014 (Madrid, Spain)

ASECAP held its 7th Annual Road Safety Conference on 25 March 2014 in Madrid.

The event followed an established format comprising a half-day political session followed by a half-day technical session with presentations by individual ASECAP members/road operators.
The Conference was the opportunity to actively discuss the European Road Safety Priority and to get acquainted of the state of play in different European countries.
Moreover, ASECAP and its members provided an in-depth discussion and interesting presentations on the actions and projects, in terms of both raising awareness campaigns and technological innovations, they are carrying out to ensure the highest standards of security and safety on their toll road infrastructures.

Road Safety Conference 2013

Deploying road safety priorities in the EU: the role of road infrastructure operators

6 March 2013 (Brussels, Belgium)

ASECAP held its sixth annual Road Safety Conference at the European Parliament (Brussels) on Wednesday 6 March 2013, with the support of MEP Antonio Cancian.

The 2013 ASECAP Road Safety Conference was dedicated to the deployment of road safety priorities in the EU, with a particular focus on the role of road infrastructure operators. The event’s format comprised a political discussion on the implementation of EU road safety policy as well as an illustration of real-life road safety deployments on ASECAP motorways.

Technical presentations:

• Presentation by F. Lenti (Autostrada dei Fiori SpA)
• Presentation by L. Vincentsen (Sund&Baelt)
• Presentation by P. Jacamon (SANEF - Groupe Abertis)
• Presentation by F.-B. Hincker (VINCI Autoroutes)

Road Safety Event 2012

6 March 2012 (Copenhagen, Denmark)

Road Safety Event 2011

ASECAP Toll Roads: A Safe Journey in Europe

1 March 2011 (Athens, Greece)

Road Safety campaigns in EU Member States

Moderator: - G. KOKLAS, TEO

Raising client awareness and providing information, Safety campaigns in France M. SEDDI, France (ASFA)

Road Safety campaigns in Austria B. LAUTNER, Austria (ASFINAG)

Safety campaigns on APCAP J. ROSARIO, Portugal (APCAP)

Road Safety Campaigns in Greece B.M. HALKIAS, Greece (Hellenic Institute of Transportation Engineers)

Towards a realistic Road Safety strategy

First part: ITS actions in Road Safety developments Moderator: - A. ARNAOUTIS, TEO

ITS actions in Road Safety developments: e-Safety R. CAMOLINO, ASECAP COPER III chairman: ITS - eSafety

EasyWayWorking together on harmonized deployment of ITS services for Road Safety R. ADAMS, EasyWay chairman 2011: ITS - EasyWay

Second part: Deploying Road Safety in Europe

Moderator: - K. DIONELIS, ASECAP Secretary-General

Deploying Road Safety in Europe, A safe journey into 2020 M. POPOLIZIO, ETSC project officer

Public Opinion Survey for Motorway Infrastructure and Road Safety C.MALIMOGLOU, Invision Consulting SA

Deploying Road Safety In EuropeA New Approach for managing Road Safety D. TSAMBOULAS, Professor National Technical University of Athens (NTUA)

Knowledge of roads and its features. A technical background for road safety R. ARDITI, AISCAT-SINA

Prioritizing on vulnerable users in Greece

Moderator: - M. ROTONDO, ASECAP COPER II chairman

Coordination: the key to a succesful traffic accidents reduction policy N. PORIOTIS, Vice-President of ELPA (Automobile and Touring Club of Greece)

Road Safety Actions & Perspectives V. DANELLI-MYLONA, Panos Mylonas Road Safety Institute

Active Safety and Cooperative Systems in the Road Infrastructure of the Future A. BEKIARIS, Hellenic Institute of Transport

Road Safety, a high priority for Greek Motorway Concessions: “ The cases of Olympia Odos, Aegean Motorway and Moreas.” K. PAPANDREOU, Olympia Odos Operation SA

2nd ASECAP Road Safety Event

"Coordination & Cooperation: The pace in European road safety"

1 March 2010 (Prague, Czech Republic)

Proceedings

Retrospective: “The Role of Motorways operators in Road Safety (2000-2010) – Reports on best practices”
Moderator: M. Rotondo, COPER II chairman

Implementation of EU Directives:
EU Directive 2004/54 on tunnels’ safety: R. Arditi (SINA-AISCAT) PART1 - PART 2
EU Directive 2008/96 on road infrastructure safety management: B. Lautner (ASFINAG)

Best Practices:
Safety in Operating Motorways: J. Boussuge (ASFA)
Road Safety Technologies and Solutions: A.Abl (K.T.S.)

Prospective: “An integrated approach to safety: the stakeholders’ commitment”
Moderator: K. Feix, Managing Director, Kapsch T.S.

“Toll motorways, a safer trip in Europe”: M. Rotondo, ASECAP COPER II chairman
“Professional users: training, results and targets”: P. Philipp, Head of IRU Training PART1 - PART2
“Research, equipment and innovation to enhance safety”: C.Nicodème, ERF
“Benchmarking of best practices at Members States’ level”: A. Avenoso, ETSC

See Also: ASECAP Publication : "Safety, the first priority of the european toll motorways" Article published in specialised website: Mission (presque) accomplie - Le Lloyd (BE), 10 Mars 2010

ASECAP Believes in European Road Safety

2 March 2009 (Innsbruck, Austria)

ASECAP, with the support of its member organisations, AISCAT (Italy), ASFINAG (Austria) and Toll Collect (Germany), organised an event dedicated to road safety on European's roads that was held on 2 March 2009 in Innsbruck (Austria). The event brought together around 100 participants, including ASECAP members, key officials from EU institutions - mainly the European Commission and the European Parliament - as well as other stakeholders and the European press. A number of students also took part in the event since it was held in the premises of a high school that is located close to the motorway A12.
The event also offered the opportunity to see concretely a demonstration of the latest technologies used in the cross-border cooperation between Austrian and Italian Road Police forces.
Please click here to view the programme

Presentations and audience discussions: Is there a common understanding on European Road Safety?:

Road Safety - The European Union Policy, by Annie Canel, DG Transport & Energy, European Commission
Some Elements concerning Road Safety in Germany, by Alain Estiot, Managing Director, Toll Collect (Germany)
Road Safety in Austria, by Klaus Schierhackl, CFO, ASFINAG (Austria)
Safety, the First Priority of European Toll Motorways (2009 edition of the ASECAP Safety Brochure), by Maurizio Rotondo, Chairman of ASECAP COPER II (Road Safety & Environment)
Presentation by Markus Widmann, Head of Traffic Department, Police of Tyrol (Austria)
Presentation by Paolo Cestra, Deputy Director of the Operational Division of the Italian Road Police (Italy)

Article published in specialised website:

School of thought, by Lucy Cone, Assistant Editor, Thinking Highways