PE "Roads of Serbia" has launched two new educational campaigns, continuing activities to improve traffic safety by increasing the level of awareness of traffic participants about topics of great importance.

The campaigns’ slogans – “Do not block the emergency lane, do not stop life” and “Do not destroy a traffic sign – A sign means life", precisely, vividly and clearly speak of fundamentally important information for all traffic participants which PE “Roads of Serbia” realizes as a socially responsible enterprise, managing the state road network in the Republic of Serbia.

The campaigns are implemented by the Public Enterprise “Roads of Serbia”, with the support of the Ministry of Construction, Transport and Infrastructure and the Ministry of Internal Affairs.


1. “Do not block the emergency lane, do not stop life”

By conducting the educational campaign “Do not block the emergency lane, do not stop life”, PE “Roads of Serbia” wishes to influence the behaviour of drivers on the motorways and raise awareness about the significance and the use of the emergency lane.

The campaign is conceived with aim to influence the unlawful behavior of traffic participants when using the emergency lane, for the purpose of educating road users on the proper use of the emergency lane, exclusively for stopping of vehicles due to a malfunction or sudden inability of the driver to drive, and to point out the risks and consequences of unsafe stopping in the emergency lane.   

Considering the high prevalence of traffic accidents in the emergency lane on the motorway, the educational campaign is specifically aimed at the drivers of freight vehicles, bus drivers who pick up passengers, drivers of passenger vehicles who unlawfully stop in the emergency lane to carry out various activities.


2. “Do not destroy a traffic sign – a sign means life”

By launching this educational campaign, PE “Roads of Serbia” want to point out the impact of damaged, stolen traffic signage and equipment on traffic safety and appeals to all those destroying, stealing or damaging the traffic signage in any way not to do that, because in that way traffic accidents could be prevented.   

Inability of traffic participants to promptly respond and make a decision due to deficient or missing traffic signage is, first and foremost, a consequence of third persons’ vandalism, which could result in traffic accidents with fatal outcome.

The basic goal of educational campaigns is raising awareness about the problem of traffic-related fatalities, i.e., bringing the attention of the public to the significance and possibilities of improving the level of traffic safety, as well as reducing the level of traffic-related fatalities through education of all traffic participants.

Having in mind the importance of participation of media in promoting campaigns, we organized media event on October, 2nd 2023, at the toll station Belgrade, in the presence of the Minister of Construction, Transport and Infrastructure, Goran Vesić, the Head of the Traffic Police Administration, Slaviša Lakićević, Acting Director of PE “Roads of Serbia“ Zoran Drobnjak with associates, traffic safety experts as well as the creative teams who worked on the campaign. Official opening of the event was premiere screening of the video clips “Do not block the emergency lane, do not stop life” and “Do not destroy a traffic sign – A sign means life”.

Officially marked beginning of two new educational campaigns of PE “Roads of Serbia” for raising the level of traffic safety, will have a specific impact on drivers and all the other traffic participants as well, since two characteristic themes are clearly emphasized:

          * What kinds of stopping in the emergency lane are allowed and
          * The impact of demolition of traffic signage to traffic safety  

For better visibility and adequate media promotion, PE “Roads of Serbia” has prepared video clips and radio spots, posters, social network announcements and informative flyers in Serbian and English language.

Visuals of the campaigns and photos from the promotion:
- Do not block the emergency lane
- Do not destroy a traffic sign

Also, video clips are on the following link:
https://www.putevi-srbije.rs/index.php/en/gallery/video-gallery/02-10-23-edukativne-kampanje-jp-putevi-srbije-2