Road Safety Event 2023

Marketing knowledge to support road safety methods and tools to improve road user behaviour

The 15th ASECAP Road Safety Day and the 10th ASECAP Marketing and Communications Event took place on 21-22 March 2023 in Salzburg and was hosted by ASFINAG. The event brought together around 150 participants.

Final Programme

Participant list

Conference Highlights

 2023 ASECAP Road Safety Leaflet

Press articles:

Vision Journal website (16 March 2023)

Vision Journal website (23 March 2023)

United motorways of Europe, by Vision Journal in the Vision Journal's Road Safety Special issue "Operators' strategies to protect roads and railways" (page 16 to 19)

Opening Remarks:

Video message by Leonore Gewessler, Austrian Federal Minister for Climate Action, Environment, Energy, Mobility, Innovation and Technology
Video message by Elena Kountoura, MEP, TRAN Committee, European Parliament


Roundtable: Influencing road user behaviour now and in the future, what need to be done?
Moderator: Malika Seddi, ASECAP General Secretary & CEO

Video message by Claire Depré, Head of Road Safety Unit, DG MOVE, European Commission


Technical Session: How can professional marketing be a value for Road Safety?
Moderator: Bernhard Lautner, ASFINAG

Road Safety through our customers’ eyes - How marketing research can improve Road Safety, Edith Rührer, ASFINAG

Ascendi’s marketing initiatives towards Road Safety, Filipe Melão, Ascendi

Safety Projects, Fernando De Maria, Autostrade per l’Italia

Alternative Approach to Communicating Road Safety, Tomo Juvan, DARS


Technical Session: Road Safety Campaigns for motorways. Presentation of successful launched campaigns of ASECAP members, key points and messages, feedback and evaluation results, channels and scope.
Moderator: Filipa Morais, Norscut - Concessionária de Auto-Estradas, S.A.

S(H)e Works / I Care, Olivier Quoy, Atlandes

Campaign on Road Works awareness, Diogo Torcato and Arnaldo Reis, BRISA

Workers,fathers, mothers – family members, Petra Mödlhammer, ASFINAG Road Safety Campaign

AWSA communication strategy on Road Safety - CSR project "Highway Driving Course", Anna Ciamciak, Autostrada Wielkopolska S.A.


Roundtable: Using marketing and customers’ knowledge to support Road Safety globally
Moderator: Emanuela Stocchi, AISCAT

Video, Bosco Martí Ascencio - ALEATICA global Director of Institutional Affairs and Communications and President of the Road Safety Foundation

Video, Susanna Zammataro, Director General, IRF International Road Federation)

Closing Remarks, Josef Fiala, CFO ASFINAG and ASECAP President 2023